Search Engine Optimization

₦120,000.00

Overview of SEO

Search Engine Optimization (SEO) is a digital marketing strategy aimed at improving a website’s visibility and ranking in search engine results pages (SERPs). The ultimate goal of SEO is to drive organic (non-paid) traffic to a website by increasing its visibility to users who are actively searching for relevant information, products, or services.

Here at Bluescripts Infotech Institute in Ibadan, some of the key concepts of SEO include:

* On-Page Optimization: On-page optimization involves optimizing individual web pages to improve their relevance and visibility in search engine results.
* Off-Page Optimization: Off-page optimization refers to activities done outside of your website to improve its authority and reputation in the eyes of search engines.
* Technical SEO: Technical SEO involves optimizing the technical aspects of your website to improve its crawlability, indexability, and overall performance in search engines.
* Local SEO: Local SEO focuses on optimizing a website to rank for local search queries and appear in local search results. This is particularly important for businesses with physical locations or those targeting local customers.
* Analytics and Monitoring: SEO requires constant monitoring and analysis to track the performance of your website and SEO efforts.

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Course content for SEO
* Understanding Search Engines
* On-Page Optimization
* Technical SEO
* Off-Page Optimization
* SEO Analytics and Reporting

Certifications for SEO
* SEO Certification by the Online Marketing Institute: Offered by the Online Marketing Institute (OMI), this certification covers SEO strategy, keyword research, on-page and off-page optimization, link building, and SEO measurement and analytics.
* HubSpot SEO Training Course & Certification: Offered by HubSpot Academy, this certification covers SEO strategy, keyword research, on-page optimization, technical SEO, link building, and SEO measurement and reporting using HubSpot tools.
* Yoast SEO Training Course & Certification: Offered by Yoast, a leading SEO plugin provider for WordPress, this certification covers SEO fundamentals, content optimization, technical SEO, and SEO best practices for WordPress websites.
* Google Analytics Individual Qualification (IQ): While not specific to SEO, this certification from Google validates proficiency in Google Analytics, including understanding website traffic, user behavior, and conversion tracking, which are essential for SEO analysis and optimization.
* Google Ads Certification: Offered by Google, this certification covers search advertising, including Google Ads campaigns, keyword targeting, ad creation, bidding strategies, and performance measurement, which are relevant to SEO professionals.

Additional information

Weight 22 kg
Dimensions 10 × 18 × 26 cm

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