Course content for Digital marketing
* Website Design and Optimization
* Search Engine Marketing (SEM)
* Social Media Marketing (SMM)
* Affiliate Marketing
* Analytics and Data-driven Marketing
Job prospects for digital marketing
* Digital Analytics Manager: Digital analytics managers are responsible for measuring, analyzing, and interpreting digital marketing performance data.
* Pay-Per-Click (PPC) Specialist: PPC specialists manage paid advertising campaigns on platforms like Google Ads, Bing Ads, and social media advertising platforms.
* Search Engine Optimization (SEO) Specialist: SEO specialists focus on improving a website’s visibility and ranking in search engine results pages (SERPs).
* Digital Marketing Specialist: Digital marketing specialists are responsible for developing and implementing digital marketing strategies to promote products or services online.
* Content Marketing Manager: Content marketing managers develop and execute content marketing strategies to attract and engage target audiences.
Certifications for digital marketing
* Google Analytics Individual Qualification (IQ): This certification validates proficiency in Google Analytics, including data collection, processing, configuration, reporting, and analysis for website and app measurement.
* Hootsuite Social Marketing Certification: Offered by Hootsuite Academy, this certification validates skills in social media marketing strategy, social media advertising, social media management, and social media analytics.
* Content Marketing Institute (CMI) Content Marketing Certification: Offered by the Content Marketing Institute, this certification covers content marketing strategy, planning, creation, distribution, and measurement for attracting and engaging audiences.
* HubSpot Inbound Marketing Certification: Also offered by HubSpot Academy, this certification covers inbound marketing methodology, including content marketing, social media marketing, search engine optimization (SEO), email marketing, and lead nurturing.
* Facebook Blueprint Certification: Offered by Facebook, this certification validates skills in Facebook advertising, including Facebook Ads Manager, Instagram advertising, Messenger advertising, and Facebook Analytics.
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