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Marketing Courses
Overview
Boost your career and stay relevant with the world’s most recognized Digital Marketing Diploma. Continuously updated expert content means you’ll always gain cutting-edge digital marketing and professional skills. Learn GA4, Social Media Marketing, PPC, e-commerce, email automation. Become a certified digital marketing professional with Bluescripts.
You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch.
Learn in demand skills with over 200 video courses
Choose courses taught by real-world experts
Learn at your own pace, with lifetime access on mobile and desktop
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What will I learn?
- Content MarketingMaster the art of content marketing using a persona-focused and data-driven approach. From content creation to curation, you will learn how to amplify your impact, extend value, and measure the successes of your content marketing using AI-powered insights.
- Social Media MarketingFind the right social platforms for your business and learn tactics to grow and engage your target audience. Know how to create powerful paid social campaigns and extract data from analytics to elevate your social commerce strategy to drive sales.
- Search Engine Optimization (SEO)Search Engine Marketing is about getting on that first Google page or SERP and staying there!. Learn how to be strategic in your SEO from keyword research to technical, on-page, and off-page optimization. Measure SEO success using key metrics (keyword rankings, organic traffic and website conversions) and understand how AI is transforming search engine marketing.
- Paid Search (PPC) & Display AdvertisingUse PPC advertising to capture high-intent consumers searching for products or services like yours. Master the art of budgeting, strategic bidding, and compelling ad creation and tap into the potential of YouTube and display ads with new AI features and campaign types.
- Email MarketingYour email list is one of your most powerful assets. Explore key tools and techniques enabling you to unlock the power of automation to streamline your email campaigns. Learn how to optimize your campaigns, from subject lines to layout and know how to overcome delivery challenges.
- Professional Skills for Digital MarketersSuccessful marketers know that professional skills are just as important as technical skills. In this module, you will learn project management techniques, apply agile thinking, enhance creativity, and sharpen your strategic thinking along with practical skills such as problem-solving and time management.
- Website Optimization & eCommerceWhat makes a winning website and builds brand visibility? Understand the critical role the buyer's journey and user experience (UX) play in shaping effective websites. Build seamless customer interactions and drive e-commerce success with an effective customer service solution. Use the right metrics to track, and measure activity and optimize website performance.
- Analytics with Google Analytics 4 (GA4)Use GA4 to maximize the insights from your marketing data while understanding best practices for data collection, consent, and privacy. Learn to set up and configure GA4, using AI-enhanced features to analyze performance and customer conversion journeys, and effectively monitor digital campaigns
- Digital Marketing StrategyLearn how to plan and execute a winning digital marketing strategy. Conduct research to guide channel choice, messaging, and personas, set objectives and KPIs, devise a budget and devise a creative strategy that engages your audience.
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Available Courses
