Digital Marketing

Course Overview

This comprehensive digital marketing course designed by Bluescripts infotech institute is designed to provide students with a deep understanding of the core concepts and strategies of digital marketing. From search engine optimization (SEO) to social media marketing, email marketing, and content marketing, students will gain practical knowledge and skills to excel in the rapidly evolving digital landscape. This course is suitable for beginners and intermediate learners looking to build a strong foundation in digital marketing.

Course Outline:

Week 1: Introduction to Digital Marketing

Understanding digital marketing

Historical perspective and evolution

Key digital marketing channels

The role of data and analytics


Week 2: Website Fundamentals

Website design and usability

Responsive design and mobile optimization

Website hosting and domains

Introduction to WordPress and website builders


Week 3: Search Engine Optimization (SEO)

On-page SEO techniques

Off-page SEO techniques

Keyword research and optimization

SEO tools and analytics


Week 4: Content Marketing

Content strategy and planning

Content creation and optimization

Blogging and article writing

Content distribution and promotion


Week 5: Social Media Marketing

Social media platforms overview

Creating a social media strategy

Organic vs. paid social media

Social media advertising and analytics


Week 6: Email Marketing

Building an email list

Email campaign planning and design

Email automation and personalization

Email marketing metrics and analysis


Week 7: Pay-Per-Click (PPC) Advertising

Introduction to PPC advertising

Google Ads and Bing Ads

Campaign setup and management

Keyword research and bidding strategies


Week 8: Display Advertising and Remarketing

Display advertising basics

Ad creative design and optimization

Remarketing strategies

Display advertising platforms and metrics


Week 9: Analytics and Data Interpretation

Web analytics tools (e.g., Google Analytics)

Setting up analytics goals and tracking

Data interpretation and reporting

A/B testing and optimization


Week 10: Digital Marketing

Strategy and Future Trends

Developing a digital marketing plan

Integration of various channels

Emerging trends in digital marketing

Ethical and legal considerations


Training Fee- #120,000

Course Duration: 10 weeks (30 hours)

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