Course Overview
This comprehensive digital marketing course designed by Bluescripts infotech institute is designed to provide students with a deep understanding of the core concepts and strategies of digital marketing. From search engine optimization (SEO) to social media marketing, email marketing, and content marketing, students will gain practical knowledge and skills to excel in the rapidly evolving digital landscape. This course is suitable for beginners and intermediate learners looking to build a strong foundation in digital marketing.
Course Outline:
Week 1: Introduction to Digital Marketing
Understanding digital marketing
Historical perspective and evolution
Key digital marketing channels
The role of data and analytics
Week 2: Website Fundamentals
Website design and usability
Responsive design and mobile optimization
Website hosting and domains
Introduction to WordPress and website builders
Week 3: Search Engine Optimization (SEO)
On-page SEO techniques
Off-page SEO techniques
Keyword research and optimization
SEO tools and analytics
Week 4: Content Marketing
Content strategy and planning
Content creation and optimization
Blogging and article writing
Content distribution and promotion
Week 5: Social Media Marketing
Social media platforms overview
Creating a social media strategy
Organic vs. paid social media
Social media advertising and analytics
Week 6: Email Marketing
Building an email list
Email campaign planning and design
Email automation and personalization
Email marketing metrics and analysis
Week 7: Pay-Per-Click (PPC) Advertising
Introduction to PPC advertising
Google Ads and Bing Ads
Campaign setup and management
Keyword research and bidding strategies
Week 8: Display Advertising and Remarketing
Display advertising basics
Ad creative design and optimization
Remarketing strategies
Display advertising platforms and metrics
Week 9: Analytics and Data Interpretation
Web analytics tools (e.g., Google Analytics)
Setting up analytics goals and tracking
Data interpretation and reporting
A/B testing and optimization
Week 10: Digital Marketing
Strategy and Future Trends
Developing a digital marketing plan
Integration of various channels
Emerging trends in digital marketing
Ethical and legal considerations
Training Fee- #120,000
Course Duration: 10 weeks (30 hours)