Digital Marketing is the act of reaching your target audiences in a more effective and precise way through various digital channels, to attract, engage and convert them to clients and buyers. Digital marketers use digital channels such as search engines (Google, Bing, Yahoo, etc.), social media (Facebook, Instagram, Pinterest, etc.), email marketing, online advertising (Google Ads, Facebook Ads, etc.), affiliate marketing, influencer marketing to build awareness, influence consideration and finally drive profitable actions.
Digital marketing is not a new technique, it has been available since the beginning of the internet era. People used to call it as either online marketing or internet marketing. Digital marketing process has been evolving over all these years and it has become an integral part of doing business. With more and more people using internet-connected devices, it has become easier to reach people online, engage them and convert them to customers.
Our digital marketing course is divided into stages that foster faster understanding and also creating sub division for those that has little time for training.
We offer :
Certificate In Digital Marketing (1Month)
Diploma In Digital Marketing (3Months With internship )
Advance Diploma In Digital Marketing to (6Months)
Digital Marketing Training Course Modules
1. Digital Marketing Strategy
2. Website Creation & E-Commerce Management
3. logging and Content Marketing
4. Search Engine Optimization (SEO)
5. Social Media Marketing
6. Online Advertising (Google Adwords, Facebook, Twitter, LinkedIn, Youtube, Quora etc)
7. Influencer Marketing
8. Create and Manage YouTube Channel
9. Affiliate Marketing
10. AI & Marketing Automation
11. Conversion Optimizaiton & Lead Generation Strategies
12. Google Analytics
13. Freelance Digital Marketing Business Management
What Will You Be Able to Do with Our Digital Marketing Course?
Build an Effective Digital Marketing Strategy
Learn to create an effective digital marketing strategy for different types of businesses. Involves identifying the target audience, selection of the right channels, budgets and messages to be communicated.
Build a Great Website and Start Selling Online
Understand the importance of creating great user experience for the users. Learn to create websites with ease and manage them. It contains user analysis, wire-framing and the creation of web site with WordPress. Also learn to sell online.
Drive Traffic Through Blogging and Content Marketing
Learn the art of blogging. In this module, you will understand how to select niche theme for your blog, discover the right topics to write. You will also understand the process of developing content which is engaging, error-free and which is unique and non-plagiarised.
Drive Organic Traffic Through SEO
As you know people use search engines like Google, Bing, Yahoo etc. to locate the information they are looking for. Traffic that comes from search engines is free. But because of massive competition, getting listed on top of the search results is a difficult task. In this module, you will learn to optimize your websites for the search queries people are are using. You will learn basic to advanced techniques in on-page and off-page search engine optimization.
Engage Audiences with Social Media Marketing
You are already familiar with the social media usage. In this module, you will understand how to create compelling and engaging content for social media channels. You will also learn to create social media strategy for a brand. You will also learn and experience social media techniques like attracting people with live videos, Twitter chats, contests and much more.
Run Paid Advertising Campaigns with Google Adwords and Facebook, Twitter, Linked In, Youtube, Outbrain etc
You will learn the process of conceptualizing, creating and running paid campaigns. A paid advertising campaign can quickly generate expected results. In this module, you will understand various targeting methods that are available to reach people, engage them and convert them. You will also practically run a live campaign for a real business.
Generate More Quality Traffic with Influencer Marketing
Influencer marketing is most effective marketing activity in the digital era. People believe in other people’s suggestions and experiences than an advertisement. You will learn to identify, contact and have influencers run your campaign on their websites, social media channels and YouTube. You will also learn using tools like Buzz Sumo, Right Relevance and More.
Create and Manage YouTube Channel with Great Videos
YouTube is the second most visited website in the world after Google. That shows the power of videos. YouTube lets you create your channel and share videos. Learn to conceptualize, shoot, edit and upload videos to YouTube channel.
Generate Income with Affiliate Marketing
Affiliate marketing is the process where the affiliate partners drive sales to a brand with their marketing efforts for a commision on each acquisition. You will discover different popular affiliate networks, register with them, create affiliate links and start using them on your website
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